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STORY
INTOTHE SHADOWS is a new independently
made Australian movie that reveals how the corporate formatted
mega-multiplexes squashed your friendly local independent cinema.
Twenty screens in Sydney alone have closed in the past 10 years!
It features film industry executives making jaw-dropping statements
in a movie they would never put into a multiplex!
INTOTHE SHADOWS explores behind the big screen to meet the filmmakers,
distributors and exhibitors who bring Australian films to us,
the audience.Away from the bright lights, the red carpets and
the paparazzi, an awful truth is discovered.
The
cinema was once a place where Australian culture thrived: audiences
were educated, entertained and inspired by Australian stories,
characters and landscapes. But now, alarmingly, out of the $945.4
million spent at the Australian box-office in 2008, only $35.5
million (3.8%) was spent on Australian films.Australian films
are clearly not connecting with the cinema-going audience. Why?
The film begins by tracing the history of Australian cinema, from
the production boom in 1910-12, declining steadily to the barren
post-war years.
The
film investigates the regeneration of the domestic production
industry, championed by a dedicated few, in the late 1960s. Bruce
Beresford, Phillip Adams and Alan Finney recount what the atmosphere
was like in the 1960s and 1970s while distributors and exhibitors,
Andrew Pike (Electric Shadows), Chris Kiely (Valhalla), Natalie
Miller (the Longford) and Antonio Zeccola (Palace) reveal how
important the independent art-house cinemas were in contributing
to the re-birth of the Australian film industry.
The
closure of many of these independent art-house cinemas in recent
years, typified by the demise of Electric Shadows in Canberra
in 2006, exacerbates the difficulties that producers have in reaching
cinema screens on a fair and equitable basis. Many exhibitors,
past and surviving – question the efficacy of the industry’s Code
of Conduct, and talk with remarkable candour about unfair trade
practices. Mainstream distributors, rarely seen or heard in a
public forum, reveal some astonishing truths about the business
of film.
Meanwhile,
the number of Australian films remaining unreleased continues
to grow.
But
all is not lost.A new generation of Australian filmmakers continue
to make films and continue to push at the boundaries of the cinema
trade, finding their own way to get their films to the general
public.
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